Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.

When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:

It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.

When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”

Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

  • Toribor@corndog.social
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    10 days ago

    I’m not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn’t figure it out or that it isn’t good enough…

    I think as the enshittification marches on they’ll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

    • ERROR: Earth.exe has crashed@lemmy.dbzer0.com
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      10 days ago

      Tbh, I didn’t care about the 3rd party apps.

      I just didn’t like the silencing of opposition.

      If they are willing to do mass censorship for benign things like a 3rd party apps protest, what’s to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

      It’s the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

      • ✺roguetrick✺@lemmy.world
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        10 days ago

        That’s the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.

    • samus12345@lemm.ee
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      11 days ago

      I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

      • JustARegularNerd@lemmy.world
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        10 days ago

        This is the actual reason for me too. I’m making a point to never visit that website again.

        There’s exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.

        • samus12345@lemm.ee
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          10 days ago

          I figure as long as you visit with adblock enabled and don’t post anything, you’re not contributing to them in any meaningful way.

  • Bonskreeskreeskree@lemmy.world
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    10 days ago

    In order for lemmy (or any alternative) to really take off, efforts need to be made to mass migrate content. The biggest inhibitor of adoption is the lack of communities, and the user submitted info backing them. Not only would it be beneficial for alternatives to have this on their servers, efforts should be made to index and back up the mountain of how to and general hyper specific sub reddit information for the good of society. The world already lost so much during the last purge of users comments and posts, further enshitification of reddit will only lead to more getting lost. Are any groups working to scrape all (or the most important data) from reddit and break it out in a searchable format here?

    • merari42@lemmy.world
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      10 days ago

      That is something that some tech savy Lemmy users could already easily do. I repost stuff from all over the web. But some systematic preservation of good old subreddits aught to be automated.

    • schema@lemmy.world
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      10 days ago

      It was wild how spineless most of them were when the API stuff happened, and it showed how attached they are to their little bubble of power.

      And some of them acted even more pathetic with virtue signaling.

      Like the r/de mods allowed memes for a full week in “protest”. Such rebels… they sure showed spez with that one…

      • grrgyle@slrpnk.net
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        10 days ago

        I was proud of them for those subreddit blackouts, but when communities started to come back online after the mods were threatened with replacement - I knew I had to get out of there for good.

          • schema@lemmy.world
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            10 days ago

            You have my respect. I’m guessing all the mods with a tad of integrity left during this time, leaving their subreddits closed

            • ladfrombrad 🇬🇧@lemdro.id
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              10 days ago

              Over half of us in r/Android left and while a few of headed over here and made our very own instance, some stopped on and, I paraphrase

              I’m not seeing some shitheel coming and doing spezs deeds, and I’ll just mass approve/remove shite

              Brave fucker that mod.

  • Nima@leminal.space
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    11 days ago

    imagine charging for displaying content you didn’t even make.

    the balls are astounding, but this ain’t gonna go well for them.

  • njordomir@lemmy.world
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    10 days ago

    Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don’t want anything to do with what that site has become. I’m happy just to CTRL+F a big dataset. It’ll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.

    Also, Spez is a greedy little pig boy.

  • CastorSulMush@lemmy.world
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    10 days ago

    More ads? There’s already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

      • underfreyja@lemmy.world
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        10 days ago

        Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it’s a bit insane how much ads there’s already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of “default” reddit… I’m glad I left and I hope most of the userbase will…