Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

  • rtxn@lemmy.worldEnglish
    0·
    11 months ago

    And website operators will be compelled to adopt this, how? They will likely just use PPA and also all of the tracking tools, or straight up not give a shit about PPA. Mozilla does not have the influence to affect real change. Until such a time, all of this is just worthless posturing.

    • Vincent@feddit.nlOP
      0·
      11 months ago

      Mozilla by itself doesn’t have the influence to change it, but with Mozilla’s help (i.e. this experiment), others do. Specifically, legislators can have more freedom to implement strict privacy-protecting measures if they have proof that an alternative is available that doesn’t cost lots of voters their jobs.

      But you can’t provide that proof if you don’t run the experiment.

        • Vincent@feddit.nlOP
          0·
          11 months ago

          No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.