Summary
Tesla’s European sales are plummeting, with Germany seeing a 60% drop despite strong EV growth. Similar declines hit Norway, Sweden, and France.
While some blame the Osborne effect—buyers delaying purchases for a refreshed Model Y—Musk’s endorsement of Germany’s far-right AfD may also be repelling customers.
Online backlash has linked Tesla to fascist imagery. In contrast, UK sales fell only 7.8%, suggesting political factors play a role.
With strong domestic EV competition in Europe, Tesla’s reputation crisis could further hurt demand.
Musk’s clown car of leadership finally careens into reality. When your CEO’s political acumen involves cosplaying as a far-right edgelord, even Europe’s EV adopters—historically tolerant of overpriced gadgets—start side-eyeing the brand. Tesla’s not a car company anymore; it’s a vanity project for a man who thinks “free speech” means platforming Nazis.
Meanwhile, European automakers are quietly eating Tesla’s lunch with actual innovation, not just empty hype. Musk’s fanbase? A shrinking cult of tech bros and crypto gamblers. The rest of us? We’ve moved on to cars that don’t come with a side of embarrassing billionaire tantrums.
Democracy’s broken? Sure. But watching Musk torch his own empire? Chef’s kiss.