Yeah, that’s a big part of the problem is that most people view being fat as unhealthy. They aren’t synonymous. A lot of foods that are processed contribute to this by sneaking in fats and sugars. The problem is that what is considered to be a processed food, even a highly processed food, doesn’t necessarily need to do that. For instance, flour by itself would be considered to be highly processed. Same with a frozen pizza made entirely of “whole” ingredients.