• grue@lemmy.world
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    47 minutes ago

    The Internet is a massive force multiplier. This is why groups like the heritage foundation works to research how best to utilize it. They don’t focus their people on public protests or half the shit the left does.

    That’s my point: the left doesn’t have the equivalent of groups like the Heritage Foundation to figure out how to do that force multiplication. It takes resources to do that, and the only people supplying the resources are doing so in service of capital, not against it.

    Just think for a minute how many people have shown up to protests across the country for the past 10 years. Think of what they could accomplish if they instead created content like this.

    A protestor and a trained think-tank analyist who does propaganda as their full-time job are not interchangable. You can’t just tell protestors to create content like the right-wing bot farmers instead; they don’t have the skillset for it. They also don’t control the platforms like Murdoch, Zuckerberg and Musk do, for that matter. There are many, many strategies that make right-wing propaganda so effective that left-wingers simply cannot replicate without a fuckton of money, no matter how much unskilled volunteer labor they have.

    • Melvin_Ferd@lemmy.world
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      31 minutes ago

      What the heritage foundation and others do is not special. Everyone can do it. That’s what makes it so effective. Listen to me, you don’t need to pay millions of dollars in research. Heritage foundation is not on my bridge or putting stickers on my neighbors car or creating Facebook groups or taking over Reddit communities. They nudge things but it’s the people doing it. Heritage foundation steers. But there isn’t anything mystical or impossible to figure out here. But the left have to get on the same page. Coming online every day to read another article and then still waste time commenting and reading other comments is just not going to cut it. We need to call this stuff out as often as possible. The next election is around the corner.