We still need to do the more substantive arguments for our positions, such as progressive and socialist positions, and refutations of neoliberal and fascist positions. But once the sound-bite reaches saturation in the population it will, in theory anyway, have done the desired damage.

To some conservative people, a man not wearing a black suit to a funeral is effectively taboo. It effectively is to some of the users, without respect to their political positions, in this comment section apparently. It’s something some of his voters will have to rationalize to defend him. If we do enough of these trivial ad hominem attacks eventually some people will be less motivated to vote Republican.

People who do not care about suit color will considered this topic to be a trivial non-issue and move on with their day. They aren’t the target audience. And the people who do care will be really bothered by it. What bothers a person is different for everyone. People probably should be bothered by the more serious life or death stuff, but not everyone is. To some people climate change is a trivial non-issue and by talking about that we’re grasping at straws according to them.