What you described literally happened with blockchain, not with NFTs because by then everyone knew blockchain is fucking stupid and NFTs were just a layer of full retard on top.
In a recent study, Jain and Jain (2019) measure the valuation effect of including the words “blockchain” or “bitcoin” in corporate names using a set of ten publicly listed firms. They found that these firms earn significant positive abnormal returns that persist for 2 months after the name change announcement.
What you described literally happened with blockchain, not with NFTs because by then everyone knew blockchain is fucking stupid and NFTs were just a layer of full retard on top.
https://www.sciencedirect.com/science/article/abs/pii/S0165176519304148#%3A~%3Atext=In+a+recent+study%2C+Jain%2Cafter+the+name+change+announcement.
https://qz.com/1175701/putting-bitcoin-or-blockchain-in-a-company-name-is-sometimes-enough-for-a-pop-on-the-stock-market