When I started angel investing in the late 1990s, a tech investment included a significant technology risk, with the potential upside being groundbreaking innovation. Being an investor at this time meant taking a considerable technology risk and betting on actual tech, such as nanotech, semiconductors or biotech.
E-commerce, albeit hyped and interesting, was not considered tech. It was “Business 2.0”, plain and straightforward, hype included.
Yes, pinocchio, your company is a real tech company because they use tech tools.
(sorry, it’s just a tech leveraging company, the same way my bus driver leverages the bus but does not fix or build it. My bus driver is not a bus; just the driver)