“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros. estimates. This makes Gerwig the first solo female director with a billion-dollar movie.
It’s based off existing IP, though, so not as fresh as we would like. This is more likely to lead the studio execs to think they can mine kids toys for content, rather than think writing is important.
Which is hilarious because after the long and expensive process of producing them (likely during the strike so the writing and acting will suck), the companies get a delayed box office bomb on their hands when they try to hype up their Hot Wheels “it’s fast and furious for 9 year old boys” movie.