It’s like people learn how to make a phone app in React Native or whatever, but then come to the shocking and unpleasant realisation that a data-driven service isn’t just a shiny user interface - it needs a backend too.

But they don’t know anything about backend, and don’t want to, because as far as they are concerned all those pesky considerations like data architecture, availability, security, integrity etc are all just unwanted roadblocks on the path to launching their shiny app.

And so, when a service seemingly provides a way to build an app without needing to care about any of those things, of course they take it.

And I get it, I really do. The backend usually is the genuine hard part in any project, because it’s the part with all the risk. The part with all the problems. The place where everything can come crashing down or leak all your data if you make bad decisions. That’s the bothersome nature of data-driven services.

But that’s exactly why the backend is important, and especially the part you can’t build anything decent without thinking about.