The game industry was assaulted by the MBAs long ago. They have this financial concept of leaving money on the table. That if you aren’t skinning your customers alive for all they have then you are losing money.
Then there was that infamous power point slide that got leaked where, basically, the plan is to use games to bring in audiences then use gambling techniques to hook on whales then cash them for eternity. Thus “live services games” were born.
It feels like uncreative, predatory shit because it is. It’s a finance people idea, not a creative game developer idea.
I think the last few years has left them struggling with the reality that landlords and supermarkets also have that concept, and when it’s a choice between having a roof, food, or entertainment, then they’re way down the list.
The game industry was assaulted by the MBAs long ago. They have this financial concept of leaving money on the table. That if you aren’t skinning your customers alive for all they have then you are losing money.
Then there was that infamous power point slide that got leaked where, basically, the plan is to use games to bring in audiences then use gambling techniques to hook on whales then cash them for eternity. Thus “live services games” were born.
It feels like uncreative, predatory shit because it is. It’s a finance people idea, not a creative game developer idea.
I think the last few years has left them struggling with the reality that landlords and supermarkets also have that concept, and when it’s a choice between having a roof, food, or entertainment, then they’re way down the list.