Yep they definitely missed the boat on that one. Which is why I think they are so keen on turning Xbox into a platform. With how PC hardware is going, they have a chance to take back some market from Valve and maybe convert people from Playstation as well. The risk here is that they can’t sell the “consoles” at a loss, so they will be undercut by Sony by a significant amount of money. But their answer to that is probably “it doesn’t matter, everything is an Xbox now, the console is for the enthusiast market”.

Bold strategy, we’ll see if they can pull it off.