- Not everyone has the budget to openly spend 20K plus on a new vehicle, which means lower demand
- Since not everyone will just buy a new car, companies need to make as much money per unit sold which means luxury cars make more sense These points together should make sense. They are marketing to people that have a lot of disposable income. If they have a lot of disposable income, they probably want a luxurious car. People with 200k+ annual salaries want to keep up with the Johnses so a 20k EV car they can easily afford doesn’t look as cool compared to their neighbor’s 80k+ car. So they want a 80k+ car with all the bells and whistles.
The reason we stop China is not related to supply and demand so much as stopping companies that China has given unfair advantages to. If BYD was making cars without signifcant Chinese subsidies, then yes I would be bothered by these tariffs as well.
Is that white man in those pictures Harris’s father?