Celebrating weapons makers, even with a nod and a wink, serves to normalize the U.S. role as the world’s premier arms producer while ignoring the consequences of that status.

Lockheed Martin-branded cargo pants and hoodies have been a hit in South Korea since they were introduced a few years back. Brisk sales are continuing, with the Lockheed brand adorning streetwear with slogans like “Ensuring those we serve always stay ahead of ready.” One blue t-shirt dons the outline of an F-35 on the back, emblazoned with the motto “The F-35 strengthens national security, enhances global partnerships and powers economic growth.” It doesn’t exactly roll off the tongue, but at least it’s free advertising.